JT Coding Services

Jeff Thomas founded JT Coding Services in 2005 in response to a loud outcry from research suppliers and end-users in a desperate search for quality verbatim coding.

It’s coding. It shouldn’t be that hard! Coding is often an afterthought in the data collection process, is relegated to the least experienced researcher, yet takes a rather large bite out of the overall research budget.

With over 25 years of marketing research experience company partners Jeff Thomas and Dianna Leifson Thomas recognize the value of respondent insights gathered through open-ended questions. Understanding how these insights are analyzed and utilized in meeting marketing research goals provides the foundation for delivering intelligently coded data.

In 2007 Dianna Leifson Thomas joined JT Coding Services bringing with her a formidable set of data processing skills. Now JT Coding Services offers a full range of data processing services from coding to crosstabulations and everything in between.

JT Coding Services is dedicated to helping our research partners realize maximum value from their research dollar.